The orange ghost worked each day
To make the workshop bright
And bring the tiny elves some joy
While making toys at night.
(“The Goopy Ghost at Christmas”)
Success comes when creative individuals find a niche for the big screen in phantom ideas, rather than from investing in sleeping ghosts.
Fleeting, phantom ideas that come to us surreptitiously, then are well executed in a timely fashion, can change fortunes and find a niche for the big screen. In the case of the Goopy Ghost, the best performing ideas helped him find a niche in Web writing. Goopy is not asleep. Sleeping ghosts do not seek control of HTML and website management, or experiment with new and regularly changing content for SEO. Content development requires research, collaboration, creativity and planning.
Quality content works better than advertising for most content producers. Creating content that has a niche in the big screen and earns online visibility takes time, not money. For anyone who can write, the creation of content comes naturally. Phantom ideas can be developed through control of content. The combination of writing and tech skills improve a content creator's chance of finding a niche for the big screen. Sleeping ghosts neither recognize subtle opportunity nor work to learn technology. Content developers must constantly upgrade their skills and advance their knowledge. A sleeping ghost cannot create a large story or stay on message.
Stagnant websites, without constantly updated content and format, quickly go dormant. Neither people nor search engines are attracted to these sleeping ghosts. Fresh images and new ideas can change the whole picture. One fortunate online success generally will lead to others that may help find a niche for the big screen. Perseverance to find a niche may come with the pursuit of phantom ideas from audio or video productions, news media, social media posts, reading performances, book reviews or something entirely out of one's realm of influence. Goopy is working hard to stay awake and alert to every opportunity. Often, these are found through feedback and interaction on social media. As things change, it is important to reflect these changes.
The Goopy Ghost also is experimenting with available technology to audit website metrics in effort to find, analyze and fix website errors. It is hard to proof ghostly work. Applications can find most errors. However, they can be costly. To find a niche in surreptitious haunts is a challenge for anyone. Repetitive failures may lead to success, which is what everyone enjoys the most. Successful experimentation with phantom ideas can guide rising stars to a niche for the big screen. A website is an online sales person. When technology changes, the site must evolve with it. Sales and marketing online requires a mammoth effort. It cannot be done and forgotten. The ongoing work of building a brand is not accomplished by sleeping ghosts.
Although the ingredients may be available all along, experimentation is required to effectively convert them from sleeping ghosts to professional, visible quality. To find a niche for the big screen may require gradual testing over time, or it may happen suddenly and on the spot. These are the phantom ideas that haunt, impassion and keep folks awake at night. They also are the ideas that can lead to a niche for the big screen. Sometimes, success simply requires making the right connections. It may sound easy, but it truly is not. Influencers do not make time for little stuff or little people. Why not think like a ghost? The Goopy Ghost prides himself for being thoughtful, useful and helpful.
Rarely does such opportunity come to sleeping ghosts who are doing nothing, but waiting. It takes a long time to become experts in a field and to gain an understanding of the market. It also takes a long time to perfect the use of technology used to approach to that market. Ghosts may have earned a bit of extra time. Folks may have to try different ideas in different ways and at different times, to find a niche that carries them to the big screen. Fail, detect and repeat seems to become a perpetual loop, until something works. Although the Goopy Ghost is consistent and long lasting, he does not believe in collecting dust.
Testing ideas to find a niche, identify a strategy and learn the necessary technology for an industry can help creative individuals reach the big screen. The journey is not made with pixie dust. It takes real effort. At the top, the wait and the effort no longer seem pointless and excruciating. Even sleeping ghosts have the essentials to develop an individual lifestyle to which others can relate and with which others can grow. Once a soul awakens to carefully develop and test content, finding a niche for the big screen and identifying what works best to extend the success is possible. Of course, the body must awaken, too. Sleep cycles often repeat throughout the night, night after night. The cycles of this journey into the development of perfect concepts rarely is completed.
Producing content online is an exciting way to expand visibility and build an authoritative and high-quality network, without having everything feel like work. Take a peek at successful competitors. Revisit older content that worked. Try to determine why it stopped working. For a long time, building content may feel like a waste of time. However, quality and authoritative content can be far more productive and have greater reach than advertising. It is hard to measure the cost of money spent on advertising with the results. Entrepreneurs, who find a niche for the big screen through deliberate experimentation with technology and the pursuit of new ideas, can move far above sleeping ghosts. Finding a niche can speed the journey to the big screen by getting ideas to the right people.